KYB America LLC
KYB GR-2 Shocks and Struts
Model-specific damping rates engineered to compensate for worn suspension components.  Restores the vehicles handling and control capabilities. 

Other nominees include...

Dorman Products, Inc.
Coolant Flange 902-701
Coolant flange (902-701) – ‘New to the Aftermarket’, fits VW 1993-2002 2.0L – consolidated design to accommodate automatic and manual transmission; also includes O ring, plugs and clips to do entire job.

Nitoma, Inc.
Premium Japanese Brand Timing Belt Kit
All components are guaranteed quality Japanese brands. These kits have all the necessary pieces needed to complete a timing belt service without the guess work.

Centric Parts
Centric Parts Cryo-Stop
New Cryo-Stop Brake Rotor is the next Evolution of their popular Centric Parts 120 Series Premium Rotor Program. Each Centric Cryo-Stop Rotor is cryogenically treated in house to enhance its wear life and resistance to thermal distortion.

Other nominees include...

Bosal USA
Direct Fit Manifold Cat Converter
Direct fit manifold cat converter for 02-03 Nissan Altima with a 2.5 4cyl.

CARDONE Industries Mercedes-Benz Electric Smog Pump
Mercedes-Benz 94-99 Electric Smog Pump – Part #332501M.  Each pump includes inlet/outlet cover and application specific connector often not included on other brands.

DAYCO Products
DAYCO Hydraulic Timing Belt Actuator
The DAYCO Hydraulic Timing Belt Actuator helps set or maintain constant tension on the timing belt.  DAYCO continues to offer the highest of quality products.

DAYCO Products
DAYCO Timing Belt Kit
Designed to replace OE Timing Belt Tensioners and Idler Pulleys.  Each pre-packaged timing belt, tensioner and pulley along with Tri-Lingual installation instructions – within the kit is matched to a specific make, model and year of an import vehicle.

Dorman Products, Inc.
Trailing Arm Bushing
Trailing arm bushing (905-750-007) fits 1988-2000 Honda Civic and 1994-2001 Acura Integra – “New to the Aftermarket” – market demand is high - part is very profitable - only competitor is OE dealer.

Dorman Products, Inc.
Fan Pulley Bracket
Fan pulley bracket (300-801-007) – not available in the aftermarket and OE dealer only offers as entire assembly with fan clutch - fits 1993-1995 Toyota trucks 3.0L.

PRO-TECH Automotive Products, LLC
PRO-TECH RAPID FIRE MAG Ignition Wire Set
Exact original equipment match replacement ignition wire sets provide maximum voltage with enhanced on-vehicle life expectancy backed by Lifetime Warranty.

Richporter Technology Ltd.
New Distributors
New core free ignition distributors 300+ sku’s; 92% market coverage.

Richporter Technology Ltd.
New Mass Air Flow Sensors
New core free Mass Air Flow Sensors 60+ sku’s and growing.

Robert Bosch LLC
Bosch Evolution™ Bracketless Wiper Blade
Bracketless technology applies more uniform pressure along the entire blade length for visibly better all-season performance. Fits both hook and pin arm applications.

Streamlight, Inc.
Streamlight Stinger DS LED
Rechargeable flashlight, featuring innovative dual-switch technology that provides auto repair professionals with extraordinary brightness with new power C4™ LED technology.

Valeo Wiper Systems
800 Series SWF® - Import Vehicle OE Wiper Blade Sets
Valeo, has extended its aftermarket SWF® product offering by adding two front wiper blade sets to cover the mini and the BMW 3-series.

Valeo Wiper Systems
900 Series – ULTIMATE Top-Lock Push Button Connection
Valeo, has extended its aftermarket Ultimate® Flat Blade line by adding the “Top Lock Push Button” connection, covering new applications for import cars and SUV’s.

 ZF Services NA
SACHS and Lemförder Steering and Suspension System for Mercedes-Benz Freightliner/Dodge Sprinter Van
Original steering and suspension replacement products: SACHS Shocks and Struts, Lemförder Ball Joints, tie rods, stabilizer par links and mounting bushings.

ZF Services NA
LEMFÖRDER aluminum control arm replacement ‘Ball Joint Safety Kit’ for Mercedes-Benz/Ford/GM
Market Entry: January 1, 2008
Innovative design safely allows for aftermarket ball joint replacement in an aluminum control arm using a ‘safety locking ring’, eliminating complete replacement of the original arm. 
 

ZF Services
ZF 6HP26 Steel Kit – 1068 298 037
Steel kit for the ZF 6HP26/26X/A61/28/28X transmissions.

ZF Services
ZF 6HP19 Filter Kit – 1071 298 009
Filter kit for the ZF 6HP19 BMW transmissions. 

 

Centric Parts
Power Slot Power Alloy
Power Slot has upgraded over 200 parts numbers of light trucks, SUV and sports car rotors to its power alloy metallurgy and directional vane design. Power Alloy increases rotor’s maximum operating temperature.

Other nominees include...

ANSA Automotive Parts Distributors, Inc.
“Chrome –Over Stainless” Dual Exhaust Tip
Silverline by ANSA Chrome-Over Stainless Steel twin oval exhaust tip. Material and design elements complement exotic and premium high end import auto applications.

BioTel Co., Ltd.
O2Car
O2Car is a whole new concept of vehicle oxygen generator delivering fresh and natural Oxygen to your nose, to be free from sleepy driving. Self-installation, for your safe driving without sleeping.

KYB America LLC
KYB World Class Shock and Struts
Consumer awareness posters – “Remember when…”
These posters were designed to help service retailers sell more KYB Shocks and Struts, by reminding consumers about the need to maintain their vehicle’s shocks and struts. Using images that dramatize the love drivers had for their cars when they were new, the posters encourage drivers to bring back that feeling by restoring their ride with new shocks from KYB.

Other nominees include...

ASC Industries, Inc.
Airtex Import Series Water Pump Ad
This unique, eye-catching ad promotes awareness of Airtex Import Series Water Pumps application coverage and the opportunity for increased aftermarket sales based upon market size.

ASC Industries, Inc.
ASC Import Series Water Pump Ad
This humorous, eye-catching ad promotes awareness of ASC Import Series Water Pumps, application coverage and the opportunity for increased aftermarket sales based upon market size.

Centric Parts
Posi Quiet by Centric Parts Point of Purchase
Posi-Quiet Point of Purchase display featuring full color images of Posi-Quiet Ceramic Brake pads and packaging features and benefits and literature package.

Continental Corporation
Trade Ad Campaign – “OE Engineering. It’s in our DNA.”
This series of trade ads targets distributors, jobbers and service technicians with a message about the VDO brand’s OEM pedigree. The primary purpose of the campaign is to create awareness of VDO’s engineering expertise and experience along with its ability to deliver replacement parts that guarantee OE fit, form, and function. The humorous image of a baby engineer drives home the notion that VDO members are born with OE engineering expertise.

Continental Corporation
Trade Ad – “Getting her home has become all our responsibility.”
The primary purpose of this ad, which targets tire dealers and automotive service technicians, is to promote awareness of the need to keep Tire Pressure Monitoring Systems (TPMS) properly maintained. The ad uses the image of a sleeping child to illustrate the importance of properly maintaining TPMS. The ad also conveys Continental’s leadership role in providing OE replacement parts and product support to the market.

Wynn’s
“Get More From Your Tank” for Wynn’s Fuel System Service
“Get More From Your Tank” – cgi commercial promoting Wynn’s Fuel System Service. Seen on cable networks including ESPN, Golf Channel, Discover, History, Spike TV.

NWD USA Inc.
Booster Cable
Original packaging which attracts consumers. A practical and appealing nylon bag to put the cables, and box with modern design allows contents to be viewed.

Other nominees include...

AMS Automotive
World Car
Utilizes global design aesthetics, crisp product imaging, OE logos, tri-lingual verbiage, and a technical assistance hotline to enhance appeal to quality conscious import specialists.

ASC Industries, Inc.
Airtex Import Series Water Pump Package
The Airtex Import Series Water Pump package incorporates product and global imagery, combined with bold colors, unique design and add-on sales items.

ASC Industries, Inc.
ASC Import Series Water Pump Package
The ASC Import Series Water Pump package incorporates product and global imagery, combined with spot varnish, unique design and add-on sales items.

Centric Parts
Power Slot/SportStop/ Centric Parts Performance Brake Rotor Box
Centric Parts Power Slot and SportStop Performance brands are moving to a durable lock-top, flexo-print carton with high resolution line arts graphics.

Robert Bosch LLC
Bosch Evolution™ Bracketless Wiper Blade
Easy-opening pillow pak allows clear view of product while still providing important product and installation information to the customer.

Robert Bosch LLC
Bosch Battery Program
Signature Bosch design uses a silver case with different color lids and star rating indicator to clearly differentiate product segmentation and performance levels for easy product selection.

ZF Services NA
Stablius EzDown® Tailgate Lowering Kit for Toyota Tacoma and Nissan Frontier pickups
Clear hanging “clam-shell” that can be reclosed, offers our attractive pop display while allowing for product visibility to drive sales with pickup accessory buyers.

Best New Catalog of a Product Line for Import Cars or Trucks

OEM – Original Engine Management
CD Catalog
OEM/Original Engine Management CD catalog offers the latest in import applications with easy look up ‘drop downs’ for years, makes, and models. Beautiful four color images confirm you have the correct part and specifications are available for some crucial applications. A buyer’s guide will also tell you everything that part fits, which is handy when deciding to stock or not. OE and aftermarket cross-references are easily processed in the cross-reference fields. OEM - www.oemautoparts.net - 800-253-7864.

Other nominees include...

AISIN WORLD CORP. of AMERICA
Advics Brake Pad Catalog 2009
New Trilingual aftermarket brake pad catalog with application data, buyer’s guide, and part number cross reference data are all included for user friendly lookup.

AISIN WORLD CORP of AMERICA
AISIN Water Pump Catalog 2009
Trilingual water pump catalog with application data, photos, buyer’s guide, part number cross reference data, and comprehensive troubleshooting guide are included for user friendly lookup.

Autopart International
2008 CV Driveshaft Catalog

BOSAL USA
Bosal 49 State Catalytic Converter Catalog
A complete catalytic converter catalog with import direct fit and domestic direct fit; also, includes some universal cats as well.

<Centric Parts
Centric Parts 2008 Brake Systems CD Rom
Brake systems components catalog for cars/light trucks 1990-2009 CD-ROM version. Includes: part images, specifications and buyers guide.

NWD USA Inc.
NWD Catalog/09

OEM – Original Engine Management
OEM Catalog
Engine management catalog for cars and light trucks, spectacular import coverage; user friendly catalog and attractive binder.

ZF Services NA
Sachs Shocks and Struts for Passenger Vehicle and Light Trucks
With technology and quality derived from racing and OE experience, SACHS offers a complete range of shocks and struts for passenger cars and light trucks.

Best Web Site Presentation of a Product Line for Import Cars or Trucks

OEM – Original Engine Management
www.oemautoparts.net
Market Entry: August 1, 2008
Attractive animated website with easy link to online catalog. Easy to use website with exciting animation for next generation.

Other nominees include...

AISIN WORLD CORP. OF AMERICA
www.aisinaftermarket.com
AISIN launches their new Trilingual aftermarket website. Contents include product showcase, catalog lookup, and downloadable spec sheets, manuals, tech articles, and new product bulletins.

Centric Parts
www.EverythingBrakes.com Web Portal
Centric Parts introduces their EverythingBrakes.Com Web Portal, this landing page directs visitors to the appropriate company website (CentricParts.Com, PowerSlot.Com, StopTech.Com) for their product needs.

DAVICO MFG
www.davicomfg.com
Easy to use catalog featuring digital photos customizable net costs and one-click buyers guide info, plus interchanges and new applications listings.